How to Decide What Goes Into Your Vending Machine
The variety of products that can be stocked in a vending machine is one of the greatest benefits of these devices. A single vending machine can contain a wide range of items, allowing that small bit of floor space to serve many different people and their varied tastes.
Determining what to put in a vending machine can be a bit tricky. You want your machines to be used as much as possible, but what do your people want to buy? To solve that puzzle, work with the team at InReach to find the best office snacks and more. We’ll help you at each step along the way, starting with a logical product mix and refining it as data rolls in to make it even better. Let’s connect today!
Understanding Your Audience
Putting the right things in a vending machine starts with understanding as much as possible about the people who are going to be using that machine. Will you be serving an office building full of busy professionals? Or will this machine be placed on a college campus? InReach will design an offering tailored to your target audience so the machine can be as useful as possible.
In an office vending machine, efficiency is going to be a priority, with snacks that are quick to eat being a popular choice. These professionals might be willing and able to pay a slightly higher price for their purchases, but they want convenience in return. On the other hand, college students are notoriously low on funds and will likely be prioritizing low prices above all else.
Aim for a Balance
With a general understanding of your target audience in place, the next step is to strike a balance within the machine for a nice blend of options. This could mean having some items that are considered healthy snacks, while others are a bit more indulgent. Finding a good mix helps make each machine appealing to as many people as possible, as there can be something for everyone within the same unit.
Also, don’t forget to consider dietary restrictions when stocking up. For example, including some gluten-free and vegan choices will help people who follow those kinds of diets locate something they can enjoy.
Consider Seasonality
The preferences of the people using your vending machines are likely to evolve throughout the year. What is popular during the hot summer months might not be so appealing when winter settles in and the holidays arrive. In general, people tend to lean toward lighter fare in the summer and will go for more comforting, filling options during the colder season. Most likely, you’ll want to have some items that remain stocked in the machine for all 12 months, while a bit of the mix comes and goes based on the time of year.
Responding to Usage Data
One of the best ways to get things right with your vending machine is to respond to the usage data that is collected from actual transactions. Basically, you’ll start with a somewhat general product mix that makes sense for your target audience, then dial it in after the machine goes into use and you can see what people are purchasing. Leaning on data is a surefire way to get outstanding results from your vending program.
We Make Vending Easy
Take the stress out of stocking your vending machine by putting the knowledge and experience of InReach on your side. We’ll
identify the best vending machine snacks for your people and make every machine in your building as productive as possible. InReach is ready and waiting to serve your needs, so contact us right away to get started.