Are Micro Markets More Than Just a Trend?
If you’ve heard about the growing popularity of micro markets in offices but don’t know much about them, it would be easy to assume they are just another fad that will come and go.
That’s not going to be the case with micro markets, however. Upon closer inspection, you’ll see that the concept behind micro markets is sound, and there is every reason to believe these features will continue to grow in popularity in the years to come. To learn more from an industry leader in this space, take a moment to get in touch with InReach today.
Why Micro Markets Are More Than Just a Trend
Why Micro Markets Are Here to Stay
The staying power of micro markets isn’t tied only to the delicious snacks, meals, and drinks they can offer—although those are great—but rather the culture that these markets promote. In an office with a micro market, employees are more likely to interact with one another, build social connections, and have an overall positive association with their workplace.
Many modern workplaces are rather quiet and isolated. It’s possible to have a building with hundreds of workers where very little social interaction actually takes place. With everyone focused on their screens and insulated from the surrounding world by their noise-canceling headphones, the opportunities to truly build a strong culture are few and far between.
This is the real magic of the micro market. Taking a walk to the micro market is not only a chance to fuel up, but it’s also an opportunity to connect with others in a way that simply wouldn’t happen otherwise.
Convenience Is Valuable
Another piece of the micro market puzzle is the convenience that this feature brings to the office. For many busy employees, looking for something to eat or drink is a necessary task that needs to be checked off—but they don’t want to spend any longer than absolutely necessary on it. When a micro market is just down the hall or out near the lobby, the worker can stop by, grab a bite or a drink, and keep on going. For those days when there doesn’t seem to be a spare minute in the schedule, having a micro market on hand can be a lifesaver.
A Logical Financial Choice
Money plays a role in all decisions, and for micro markets to stick around over the long haul, they need to make financial sense. Fortunately, adding a micro market is a budget-friendly choice for both employers and employees, which is another reason that they have caught on so quickly.
On the employer side, adding a micro market is a more affordable alternative to creating an in-house cafeteria with the staff that it requires. Businesses that already have a cafeteria in place and are finding that it no longer makes fiscal sense may want to switch over to a micro market to enjoy immediate savings.
For employees, picking up some food and a drink in a micro market will be far more affordable than what it would cost to go out to eat at a local restaurant. Dining out quickly gets expensive, not to mention taking a lot longer than staying in the office to eat. Plenty of your people will decide to spend most of their lunch break in and around the micro market, and this feature will quickly come to be seen as a valuable amenity.
Take the First Step Toward a Micro Market Today
What is the future of the micro market? It’s hard to say exactly, but we know it’s exciting. With so much to gain from the addition of this feature in your office and such a qualified team standing by to help with the project, there is really no reason to wait any longer. Get in touch with InReach today and learn more about the latest micro market trends and what they can do for your organization. We look forward to your call!